Horse shows are an essential aspect of the equine industry. According to the 2017 Economic Impact of the US Horse Industry Report, produced by the American Horse Council, over 1.2 million horses are used in competitive events annually and the four largest organizations sanction nearly 6,000 competitive opportunities, supporting 241,000 jobs and adding $11.8 billion in direct value to the national economy. What this report doesn’t capture, though, is the percentage of equestrians that might want to compete, or compete more often, but are limited by any number of factors. What if I told you that, thanks to the wonders of modern technology, most if not ALL of those limitations can be overcome?
Skeptical? I wouldn’t have believed me either, until the pandemic forced me to rethink content for a university course I teach, “Principles of Horse Trials Management”. Normally, students in this course play an integral role in the production and administration of our US Eventing Association sanctioned horse trials, held right on campus. But this fall, campus and local restrictions precluded us from being able to welcome outside guests to our facility and the trials were cancelled. I needed a meaningful, hands on, real world activity that would challenge students to learn, grow and experience some of the skills, tasks and problem-solving required in traditional competition management— all while maintaining social distancing and density rules.
Enter (figuratively and literally) the virtual horse show.
Prior to this year, I had heard of virtual shows but never thought much about them. But thanks to COVID, opportunities to compete in virtual horse shows have increased, with many organizations—ours included– making their first forays into the genre.
At first, I didn’t know quite where to start, so I decided to conduct some research. By which I mean, I entered a virtual show.
Dressage Show Online offers both virtual show management for groups/individuals as well as hosts shows of their own. There is no membership fee required to join; just create a profile, add your mount’s info, and then you can start competing. Tests cost just $30 (in total; no add on fees are required, and this includes the shipping for prizes). Once entered, riders film their test—in one take, from start to finish—and then upload it to the site before the deadline. Within a few days, the judge scores and provides comments on the test electronically and uploads a pdf of the score sheet. The judges range from USDF “L” graduates to USEF “S” judges—so this is legitimate scoring and feedback, just like you would expect at a traditional in person show.
The UNH Virtual Dressage Show that my students organized was inspired by this experience, but we put our own ‘Wildcat twist’ on the process. Entries were divided into an open division and a lesson horse division (where “serviceably sound” would be overlooked in the judging and protective boots allowed), and offered a “best turned out” award. And since we lacked a fancy website for competitors to upload to, we asked them to send videos via YouTube links that we compiled into a playlist for our judge.
I had no idea what kind of interest, if any, equestrians would have in entering the UNH Virtual Dressage Show. After purchasing ribbons and hiring USEF “r” judge Leslie deGrandmaison, I calculated that if we came up with 42 entries, we would at least break even.
Nearly 100 entries later, I learned that not only would people enter, they would do so with enthusiasm. What impressed me most, though, was the wide range of reasons that riders gave for doing so.
Some riders were UNH grads, wanting to compete at their alma mater one more time; others were regular competitors who had chosen not to travel to shows this season. Some belonged to barn or scholastic equestrian teams and had made a day of filming everyone’s videos, offering each other encouragement and support, a fun facsimile of a day at a regular horse show. But I was especially surprised by how many entrants were riders that in general lacked other opportunities to compete: they had no trailer, or their horse didn’t trailer well. Their horse was a lease, not allowed to leave the property. Their horse was older, and going to regular shows was too stressful. Yet they all wanted feedback and the opportunity to dress themselves and their horses up a little bit and show off their skills.
From an organizational perspective, a virtual show is more work behind the scenes than you might think. Once those videos started rolling in…well, there was a lot of detail-oriented work in making sure that each one played for us, was saved correctly and then added in the right order to the playlist. Like any show, you have your usual last minute hiccups; horses with abscesses needing to be substituted by a stablemate, entrants that ran out of time to video and needed to scratch, people who were overambitious in signing up for a higher level that wanted to change their entry. We also used paper tests that had to be copied, labelled, put in order, and mailed to our judge, so these late changes were harder to accommodate. But now that I have done it all once, I know better how to do it again. As with managing any horse show, the more you do it, the savvier you become.
From a competitor’s perspective—I was pleasantly impressed by my virtual show experience, and I am planning to enter again next season. The best part (well, besides the $30 entry fee) is that the feedback I received related to my young horse’s performance in her usual ring, under typical conditions. Truthfully, this is in many ways more helpful right now than comments I might get at an offsite show, where she will likely be more tense, anxious, or distracted than usual (she is just 5 years old, after all). Through the virtual show, I received a mini lesson from one of the best in the business; it helped to confirm that my training was on track and challenged me to put all the pieces together sequentially, under a little bit of pressure (aka, my videographer was not going to tolerate me asking for multiple re-takes). Entering a few shows next season will allow me to track progress in the training and provide me with areas to focus on next. Some virtual show platforms (such as Dressage Show Online) even offer championships and year end and performance awards.
But from an industry perspective, these unique competitions are serving the needs of an audience that traditional shows can’t reach, as well as providing an outlet for traditional competitors looking for additional feedback. At a time when the costs of traditional (especially sanctioned) competition are ever increasing, virtual shows eliminate much of the expense while maintaining the fun and achievement of competition. Riding at shows puts us—and our skills—under pressure, and can serve as a litmus test of how secure we are in our work. Whether we are riding for a judge in the booth or one behind the screen, we all want to put our best hoof forward.
Post-pandemic, I hope to see the virtual horse show community continue to thrive, because I believe that moving forward, we need to increase inclusive opportunities for our sport. Virtual shows fill an important niche within our community by offering affordable, accessible competitive opportunities for equestrians at all levels.